Pricing / Terms / Copyright
The type of shoot
Depending on the type of shoot, photographs are charged either per photo, or as is the case with functions or family shoots, a standard hourly or daily fee is charged to do a photo shoot with a predefined number of photographs being delivered for personal use. Photographs bought for personal use can only be used by the person that bought it for their own private use, not for resale or advertising or on-selling, nor can it be provided to a third-party if that third-party will use it for resale or advertising.
Pay only for the right of use that fits your needs
Photos can be bought for many different uses, and the rights and quality of the photograph being bought are the key determining factor when it comes to pricing.
For example, if you want to use a postcard size photograph for an internal company calendar in South Africa, that would be much cheaper than buying all the rights to the photograph. (For example R1,000 vs R50,000 or even more, depending on the uniqueness photograph)
Why would there be such a big difference in price?
Using the above example, let us analyse what rights were bought and what rights were not bought:
- size and quality is limited to postcard size printing (as opposed to full size image that can be printed A0 or bigger)
- non-advertising rates apply, because the calendar is for internal use and not marketing
- the number of copies of the calendar is limited (e.g. 500 copies for 500 employees, as opposed to unlimited copies)
- the time frame of use of the photograph is limited to 12 months (as opposed to unlimited use into the future)
- the distribution is limited to South Africa (as opposed to international)
- the buyer of the photograph does not have the right to on-sell / supply the photograph to any other party (those that would be interested to use the photograph need to contact the photographer to buy a copy for their specific use)
- there is no exclusivity (e.g. another company might also like the photograph and want to use it at the same time, or alternatively, an arrangement is made whereby the photograph will not be sold to any other company for a predetermined time frame)
- single media use is cheaper than for example if the photograph was purchased for use on the calendar as well as company website and brochures
Therefore it is important to work out what you want to use it for, and for how long, so that you only pay for the rights you use.
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